The Adventure Tape® journey started in 2014, when Richard Brooks (Rich), a keen downhill mountain biker and technical director at Watts Urethane Products, lost his patience with existing products on the market; none were any good at protecting the chainstay on his precious Enduro bike.
Thankfully, as Head of Innovations at Watts, he was able to create himself a super-strong, super-stretchy and grippy polyurethane tape which worked perfectly, looked neat and has (to date) never had to be replaced. Job done – and the rest of the tape ended up in a drawer.
That could have easily been the end of Adventure Tape. Luckily, Watts’ new CEO, Dr Anthony Cooper was wandering around the factory looking for inspiration for further product developments, and came across the very same drawer.
He was amazed by the tape and its unique properties and thought it could have great potential. Since then the tape has been further developed, rigorously tested and marvelled at.
Adventure Tape was fully born and named!
“Do not follow where the path may lead. Go instead where there is no path and leave a trail”
~ Ralph Waldo Emerson
(… and don’t forgot your Adventure Tape!)
MEET THE TEAM…
When not running Adventure Tape, Anthony can usually be found in, on or around the water. Having taken up windsurfing at the tender age of 10, it was soon apparent that if it involved water, he was interested. A keen surfer, stand up paddle boarder and more recently water-skier, Anthony’s favourite adventures usually involve waves, warm water and white sandy beaches. Weirdo.
To be out on the water!
PR & Marketing Manager
Born and raised in Norway, Sol has roamed mountains and fjords since she could walk and ski.
Always looking for adventure and the next challenge, she tested out living in Spain and Sweden before settling in sunny Wales - dividing her time between adventures and working with PR & Marketing.
Exploring (including the pub!) with Adam and Raf
Rich Brooks is the Technical Director at Watts Urethane. He has been working with Polyurethane for the past 17 years and is credited as the inventor of Adventure Tape.
He is a keen downhill mountain bike rider and developed the tape, primarily, as a way to protect parts of his bike during his, far too regular, crashes!
Andy has over 20 years of experience managing manufacturing operations in technology businesses. He enjoys challenges, problem-solving and people. He says “Generally people provide the challenges and problem-solving opportunities, however, adventure is what truly fills your soul”. Andy also runs a youth football team in Devon.
Bungy jump – Fairlop Waters
A new addition to the team, James designed the Watts Urethane Material Development Lab, where he now works testing and improving the properties of Adventure Tape.
When allowed out of the lab, James enjoys running, bouldering, and mountain climbing.
The kind of day-long hike that ends at the pub.
Raf likes to divide his time between sleeping, eating and being greatly admired. He also has a passion for adventure and is, on a regular basis, seen hiking up and down a mountain with his minions; Sol and Adam whom both carry his endless supply of treats.
Chatting up Lola, the Jack Russell next door